|
Mobile version
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Shakedown in cyberspace Electronic Retailer Magazine Share     When the Federal Trade Commission (FTC) published its final Guide on Testimonials and Endorsements late last year, it contained a new wrinkle reflective of the web weaved by–what else?–the worldwide web: bloggers or other word-of-mouth marketers who receive any sort of financial benefit, including free product, are now required to disclose such “material connections.” The guideline’s goals are admirable: to create as much transparency as possible by laying such agreements bare, thus enabling consumers conducting product research to have as many facts as possible with which to fashion their own opinion. More
 Inventors day for 'As Seen on TV' products The Philadelphia Inquirer via the Bellingham Herald Share
Of the 7 million patents the U.S. Patent and Trademark Office has granted since the practice began in the 1800s, an estimated 20 to 30 percent have been issued to independent inventors, those at-home innovators who don't work for big institutions. The second floor of the Center City Residence Inn didn't look like a palace of dreams or a TV pitchman's diamond-mine-in-the-rough. But then 37 inventors from across the country and Canada loaded their products onto planes, trains, and automobiles, arriving there by 9 a.m. to gain, they hope, praise and fortune. More 6 legends of TV inventions Gizmodo Share
There's not much better than a good infomercial – except maybe a really bad one. But these days there’s no better innovation hotbed than basic cable paid programming. Here we separate product from pitchman, and celebrate the brains behind As-Seen-On-TV. More
The great sales tax debate Internet Retailer Share
A debate is now simmering in Washington over allowing states to collect and remit sales taxes from customers in other states that participate in what amounts to an e-retail taxing program. Those in favor of this legislation, including the National Retail Federation, argue that taxing e-retail sales creates a level playing field between stores that must collect sales taxes and web sites that do not. Those opposed argue that this is a bad economic time to raise taxes on anybody and taxing sales at web sites would place a heavy burden on hundreds of thousands of small retail web sites and an equally heavy burden on state tax collectors. More FCC adjusts final rules on use of vacant TV band The Wall Street Journal Share
Technology and telecommunications companies could soon get access to unused TV airwaves, allowing them to introduce new wireless gadgets and services, under rules that Federal Communications Commission officials are close to putting into final form. Some of FCC Chairman Julius Genachowski's top aides have met with broadcasters and other interested parties in recent weeks to discuss the remaining obstacles to freeing up the vacant spectrum between television channels, known in the industry as "white spaces." The issue could come to a vote as soon as the agency's September meeting. More
 Growth of paid search puts spotlight on technology Online Strategies Magazine Share
The huge growth of the paid search marketing industry in recent years has spawned a raft of technology companies pledging to help their customers use their budgets more efficiently by optimizing pay-per-click campaigns. As budgets have become more significant and the stakes have become higher, the number of advertisers paying for bid management and related search marketing technology has increased accordingly. More Retailers must reach out Independent Retailer Share
Retail managers need to change their corporate culture if they want to make the most of all their assets, whether digital or physical. That’s the conclusion of a new study conducted by Retail Systems Research, in partnership with the National Retail Federation. According to the study, “Creating a single brand identity across all channels,” remains the top opportunity for most retailers. The study, titled, “The Cross-Channel Wake Up Call,” focused on how retailers can achieve the goal. More
The paradigm of cross-channel marketing CRM Buyer Share
The decision to pursue a cross-channel marketing strategy is an outcome of various factors; it's primarily market forces, product maturity and customer/prospect profile that drive marketers to choose this route. The optimum value creation opportunities that cross-channel execution offers -- versus the multiple channel strategy -- propel the decision for this approach more than any other factor. More What the Census will likely say -- and what that means for marketers Advertising Age Share
With the arrival of Hispanic Heritage month, people in the media and marketing worlds have already started to talk about what the new Census results could reveal next year. Jackie Hernandez, the chief operating officer of Telemundo, speaks eloquently and passionately about the "New Now" which is her vision (supported by tons of data) of what lies ahead for these great United States. "These are profound times of change," says Hernandez, "and it's not about tomorrow, it's about today. In the New Now, the rules of engagement are changing and even the definition of who is a minority is changing. For companies to succeed now they need to understand how it's all changing," she adds. More
 Pay-TV industry shrinks for first time since '80s Philadelphia Inquirer Share
Squeezed by a weak economy, faltering housing markets and the Internet, the pay-TV industry shrank for the first time ever in the second quarter, according to leading research firm SNL Kagan. The industry - composed of cable, satellite and telephone companies offering TV services - slipped by 216,000 TV subscribers to a total of 100.1 million subscribers, according to the report. SNL Kagan has tracked pay-TV subscriptions since the early 1980s. More
Online display ads impressive for down year AdWeek Share
Despite stalled economic recovery, online display advertising has shown impressive vigor in 2010, according to a new report issued by the yield optimization firm the Rubicon Project. According to the report, CPMs jumped an average 25 percent in Q2 of this year versus Q1 among Web publishers of the Rubicon 20 Index, a group of 20 publishers in the news, gaming, finance and entertainment categories, which Rubicon deems as "premium" brands. The company does not say which sites are parts of the Rubicon 20 Index, but its more high-profile partners include NBC Universal, Time Inc. and Gannett. More
|
 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
